MKTG 300 Principles of Marketing

Course Info

COURSE DESCRIPTION

This course is designed to make the students knowledgeable about the fundamentals of marketing

A project will be used to familiarize the students with using software for creating and maintaining a homework web site.


 ATTENDANCE

Class Meetings: You are expected to attend all class meetings. If you miss a meeting, it is your responsibility to obtain notes from a fellow student. Office hours are not meant for individual lectures.

Class Participation: Class participation is useful to the student as a means of acquiring knowledge and subject matter clarification. Class participation is the active engagement in problem solving, questions and answers, taking part in analyses of business situations, and contribution of comments in class sessions. Meaningful class participation affects your grade in a positive manner.


CLASSWORK

Refer to the class syllabus. Students are expected to read the chapter listed in the "Presentations" column before class. Classwork will consist of discussing the material for the current chapter. Time will also be devoted to presenting homework solutions, and discussing how to use the appropriate software programs to solve homework problems. Students will work out solutions to example and exercise problems on their laptops.


HOMEWORK

Refer to the class syllabus. Students are expected to complete and hand in by the due date any assignments in the "Assignments Due" column. Homework must be downloaded from the course syllabus, completed using an HTML editor, and posted to the students web site on the StudentWebs server. More information is available in Project01.

Homework is due on or before 11:59:59 pm on the date listed in the syllabus.

There is a PIN field on each Homework Assignment. Choose your own PIN at the beginning of the semester. You can use it to verify the date and time that your homework was submitted using a form available on the course web site.

Hand written homework assignments do not look professional and are not acceptable. E-mailed homework is not acceptable.

Late homework or projects:  one minute late, up to 50% loss in points, one class late, up to 75% loss in points, later than that will not be accepted!


PROJECT

Project 1: Each student will create a web site to publish their homework.


QUIZZES

Quizzes for each chapter can be found in BlackBoard. Quizzes are available from 1am on the day listed in the syllabus until Friday, June 27 at 5pm.   After that time quizzes are turned off and they are no longer available. There are no exceptions to this rule.

To take a quiz, simply click on the hyperlink listed in the syllabus.

Note: There are no make up quizzes. If you have problems with the quiz or BlackBoard web site, contact tech support immediately!

Quizzes consist of True/False and Multiple Choice and Fill in the Blank questions. 


EXAMS

The mid-term and final consist of true/false, multiple choice, short answer and possibly essay questions. These exams will be open-book, open notes. Use of any instant messaging or email is not allowed.

Note: make up exams will not be given! Additional exam time will not be given!

If you are having troubles with the class, do not hesitate to email or stop by to see the instructor before class.

More information about the exam will be made available closer to examination time.

Keep your graded work and homework feedback until the end of the course; recording errors may occur.


GRADING

30%  Homework

10%  Quizzes

15%  MidTerm

10% Class attendance and participation

10% Project 1

25%  Final

Remember: Late homework or projects:  one day late, 50% loss in points; one class late, 75% loss in points, later than that will not be accepted!

No extra credit assignments, projects or make-up exams! This is done to be fair to those students who keep up with the material.

No Alternative MidTerm or Final tests!


FINAL GRADING

A -  90% or greater

B -  80 to 89%

C - 70 to 79%

D - 60 to 69%

F -  less than 59%

 A borderline grade is defined as 89.x; 79.x; 69.x or 59.x; where x is from 6 through 9.

Course Info